PSG's new space in Seoul integrates a vertical plaza design, where each floor represents a unique aspect of the club’s culture, offering diverse experiences across four levels.
The first floor café/bar, with adaptable lighting and large windows, captures the essence of a Parisian pub, inviting guests to engage in a vibrant, social atmosphere.
The second floor reflects PSG’s brand through a design inspired by locker rooms, blending wooden and metallic elements to evoke nostalgia while affirming the team’s contemporary identity.
The third floor, characterized by minimalism and flexibility, creates an interactive space for events and collaborations, emphasizing PSG's innovation and forward-thinking approach in sports and lifestyle.
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