Shaping Mola was a 'lengthy and deeply personal process' questioning what defines 'coolness' and 'good' art, challenging ingrained ideas from South American and European backgrounds.
Embracing anthropology, Mola publication metaphorically 'swallowed' and 'digested' external cultures to create a fresh and unique outcome.
Creation of Mola's covers and logo involved collaborations with artists like Mar+Vin, Augusto de Campos, symbolizing a blend of diverse cultural influences in the digital publication.
Augusto de Campos' design approach for Mola's logo translated the Portuguese word 'Mola' as 'spring' into a modern 3D chrome version, emphasizing the fusion of tradition and modernity.
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