"Editorially, the magazine has a modern visual style that is as elegant as the chairs it features. Each issue promotes simplicity and ease in its reading style, opting for uncluttered information - a type of ergonomic reading experience that matches well to the serenity of sitting in a comfortable chair or the act of appreciating the artistic value of furniture. It's academic content with an accessible, contemporary visual voice."
""Chairs hold a unique place in design. They are more than functional objects; they reveal how we live, how we design our spaces, and how we connect technology, culture and art," says Minjung. "It is no coincidence that nearly every architect or designer has designed a chair at some point, with many of these creations becoming enduring icons of modern design.""
Magazine C pairs a modern, elegant visual style with uncluttered information to create an ergonomic reading experience that complements appreciation of furniture as art. The publication privileges clarity by separating text and images, emphasizing structured typography, and creating page rhythm to unify diverse imagery. The FK Roman Standard serif provides a neutral, approachable voice that supports accessible academic content. Issues profile iconic chairs such as Prouvé's Standard Chair, Thonet's No.14, Starck's Louis Ghost, and Aalto's Stool 60, and feature sleek photography that documents designers, studios, and the physical labour of making furniture.
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