Moco Museum London, dedicated to modern and contemporary art, is the third outpost of an institution with existing locations in Amsterdam and Barcelona. Each space targets in particular 18-35 year olds seeking art experiences and Instagram opportunities.
The co-founders, Dutch former gallerists Kim Logchies-Prins and Lionel Logchies, had the idea of creating a paid museum after running a commercial space, now closed. It was called the Lionel Gallery, and at its height regularly welcomed 1,000 visitors a day. So we thought - 'what if...'? Logchies-Prins says.
The 25,000 sq. ft space stands in a prime spot at Marble Arch, London, covering three floors with works by 'icons' like Jeff Koons, Jean-Michel Basquiat, Andy Warhol, and Keith Haring. Lower floor features digital art, NFTs, and immersive environments.
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