Located in the touristy area of Braga Street, we recognize that customer behavior here tends to be fast-paced and easily distracted. This understanding guides us in designing an environment that captures attention.
The massive orange tunnel serves as a transition area between the shop's exterior and interior, enhancing the sense of wonder and evoking feelings of compression and expansion within the space.
Inspired by retail techniques such as Atmospheric Advertising, we create a space that engages customers through immersive and experiential elements that invite interaction and exploration.
To align with the brand image, we use 'Joyful Childhood Memories' as the theme of our design, fostering a connection between space and emotional experience for our customers.
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