July James Street Store / In Addition
Briefly

The design of July draws from Brisbane's Fortitude Valley, enriching the built environment with a blend of leisure, lifestyle, and an enduring sense of experience.
July’s interior embodies a seamless identity with mid-century influences, featuring materials like cork paneling and solid timber that evoke the nostalgia of travel.
A dramatic volume change and tactile surfaces invite customer interaction, showcasing July's premium luggage and accessories while encouraging exploration of the store.
Circular seating within the lush, tropical landscaping offers a relaxing shopping experience, allowing customers to immerse themselves in the environment and the July brand.
Read at ArchDaily
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