Natalie Shook's window displays for Hermès blend Neoclassical design with Surrealist whimsy, celebrating 100 years of surrealism and the store's centenary.
The Ledoux Shelving system serves both as structure and canvas, marrying Hermès' heritage with contemporary artistry, embodying tradition and innovation.
Shook draws inspiration from the Exquisite Corpse game, introducing whimsy and surprise into her displays, reflecting the unpredictability championed by early 20th-century Surrealism.
The dialogue between structured Neoclassical elements and dreamlike, abstract forms in Shook's installations illustrates Hermès' ability to honor heritage while embracing creativity.
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