Since the late 1980s, the Swiss artist Sylvie Fleury has used her feminist Pop art to engage with consumer culture, discussing capitalism and the construction of self-image with playful subversion of gender and commercial norms.
Fleury's approach to art involves directly confronting consumer culture, evident in her early show where she placed luxury shopping bags in the exhibition space, embodying a lover, victim, and critic of the fashion industry.
Fleury's interest in consumerism extends to her role as a consumer of art, as she not only creates but also buys works from other artists, displaying a deep engagement with the art world.
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