Many watch brands struggle with achieving the right number of distinct collections and references, leading to a bloated catalog that consumers find challenging to navigate.
Grand Seiko's habillage practice allows for the creation of stunning dials that captivate consumers, illustrating how compelling design can justify repetitive releases.
Despite frequent model releases, it’s not the quantity but the aesthetic quality of watches, like Grand Seiko's new dials, that can maintain customer interest.
The industry often resorts to habillage, where slight variations like new colors can keep offerings fresh, despite requiring a development process that can span years.
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