ARCHSTUDIO has designed a multifunctional brand space for Songmont, a Chinese minimalist bag brand, in Chaoyang District's cultural park. The project transforms an old factory space with a new architectural identity focused on 'Frame Courtyard,' featuring framed openings that enhance visual connections and ventilation. The redesign retains structural integrity while addressing thermal efficiency and aesthetic refinement through hidden rainwater gutters. The space blends exhibition, reception, and meeting functions, fostering continuity between the interior and exterior with a unified architectural composition.
ARCHSTUDIO's design for Songmont creates a multifunctional space that integrates exhibition, reception, and meeting functions while establishing a sense of spatial connection with its surroundings.
The concept of 'Frame Courtyard' introduces framed openings that enhance the spatial experience by merging interior and exterior views, improving natural light and ventilation.
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