"The crown jewel of this design evolution is the newly revamped Phoenix flagship store, a space that expertly marries architectural creativity with functional sophistication... A daring 16-foot acidic violet fitting station commands attention and invites interaction, challenging conventional expectations of what an eyewear retail space should look like."
"Goodrich's approach goes beyond mere aesthetics. Her thoughtful use of color and materials reflects Framed Ewe's commitment to individuality and quality, elevating the store into a sensory experience."
"The goal was to honor Framed Ewe's history while making the spaces feel unexpected and inviting... the striking black-and-cream checkerboard façade draws instant attention, invoking the glamour of the Art Deco movement while seamlessly anchoring the store in a contemporary context."
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