We looked at the equipment and the gear that people use and really tried to incorporate that into our design language in terms of our form but also the color material usage. One of the things that's great about lifestyle brands, especially within active lifestyle, is that you can get something that feels very premium, but still invites you to use it and get dirty.
For the second album, we have to build off of what everybody loved with the first album, but it has to have its own unique character and its own unique feeling.
With the R1, because of its price point, we were able to add full-width tailgate lights, which are really cool, something we wouldn't be able to afford on the R2.
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