Despite the perception that working with AI involves simply crafting prompts, true product development begins with understanding the user and the problem at hand. The author reflects on their experience building a Shopify app within a weekend, emphasizing the importance of design thinking principles like empathy and ideation. AI tools, such as ChatGPT, facilitate quicker iterations and insights, allowing designers to focus on critical product decisions rather than merely generating wireframes. Ultimately, leveraging AI accelerates, but does not replace, the essential role of design thinking in creating successful products.
When iterating design, asking AI to engage in the process felt collaborative, but I was the one steering the direction, making product decisions directly.
The classic design thinking loop of empathy, definition, ideation, prototyping, and testing is still critical; AI acts as a tool for acceleration.
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