The article explores the parallels between language and design, emphasizing that both are fundamental tools for communication and cognitive processing. It highlights that, similar to how language structures our thoughts and creates meaning through semantics, design uses various elements—like icons and typography—to convey information and influence user interaction. Understanding these connections helps foster more meaningful engagement with technology, suggesting that advancements in design should thoughtfully consider the underlying principles shared with language for greater impact.
Just as design is not simply a tool for creating nice-looking buttons - it informs our relationship with technology and, by extension, the world.
Understanding the relationship between the properties of language and their design counterparts is not trivial, it is essential for bringing about more thoughtful changes in our relationship with technology.
All human languages consist of several building blocks that have their design counterparts.
Semantics is what we usually think about when we think about language - it's the relationship between symbols and the meaning we associate with them.
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