In 1964, Ozeki One Cup revolutionized RTD sake, coinciding with Japan's modernization. Despite its ongoing popularity, younger drinkers seek the new wave of innovative, premium offerings.
Today's RTD sakes are moving beyond traditional perceptions, offering not just convenience but also premium qualities, captivating designs, and a push for flavor-forward, innovative experiences.
The premiumization of the RTD category is evident as both Japanese and American brands create higher-quality options. Enthusiasts appreciate diverse flavors and unique packaging.
Younger sake consumers are drawn to modern RTD options, which highlight fermentation and flavor, stepping away from the classic image associated with older cup sakes.
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