Designer Jang Hun Choi merges retro and modern aesthetics in the BMW CSi, drawing inspiration from 1970s and 1980s BMWs while maintaining contemporary design principles.
The concept electric coupe BMW CSi features turbofan wheels reminiscent of 1980s race cars, infused with modern design elements to achieve a balance of nostalgia and innovation.
By repositioning the large kidney grille closer to the bumper, Choi applies the Bauhaus principle of 'form follows function', enhancing the car's aesthetic appeal while optimizing airflow.
Choi's design honors historical models like the BMW 3.0 CSI, with distinctive features like the 'shark nose' DRL, blending heritage with the future of automotive design.
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