Demand for design tools like Blender and Canva has increased, indicating shifts in industry trends. Blender expertise requests grew by 82% year over year, while Canva proficiency requests rose by 72%. Canva, initially controversial among traditional designers, has gained popularity for its user-friendly design capabilities, appealing to marketing teams first. Its updated brand management tools now help designers enforce standards, enabling marketers to create compliant materials with less oversight. Additionally, Canva's user-friendly nature reduces the learning curve compared to Adobe products, making design more accessible to a wider audience.
Asks for Blender expertise grew 82% year over year, while requests for proficiency with Canva went up 72%. Canva's templated approach took off with the masses.
The working thesis is that Canva, having won over marketing teams first, is becoming a prerequisite for designers working alongside them.
Designers have come to appreciate Canva's updated brand management tools, allowing for standards behind logos, typefaces, and colors to be codified for others.
Canva requires a fraction of the learning curve of any Adobe product, allowing many of its tools to be picked up instantly, enhancing accessibility for designers.
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