The butter renaissance in American cuisine was influenced by a viral TikTok trend, high-end restaurant menus, and the U.S. dairy industry's PR campaign.
The industry marketing group Dairy Management Inc. claimed credit for the butter board trend, mentioning sponsorship of chef Justine Doiron around the time of her viral butter board video.
#butter-renaissance #tiktok-trend #us-dairy-industry #influencer-marketing #high-end-restaurant-menus
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