The Competition and Markets Authority's interim report emphasizes the urgent need for shake-up in the baby milk formula market, as parents struggle with rising prices, with some paying up to 500 more by not switching to lower-priced options.
CMA chief executive Sarah Cardell highlights the lack of price competition, noting that parents in vulnerable situations often default to more expensive products believing they equate to higher quality for their babies, which exacerbates the financial burden.
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