ASICS' Award-Winning Sneaker Made from Airbags Wins 2024 Good Design Award - Yanko Design
Briefly

The ASICS GEL-SONOMA 15-50 sneaker exemplifies a novel partnership between ASICS and Toyoda Gosei, merging sustainability from the automotive parts industry into sportswear.
By repurposing materials initially designed for airbags, the GEL-SONOMA 15-50 not only showcases upcycling but also sets a benchmark in design innovation through strength and resilience.
The sneaker's distinct airbag stitching and playful design elements resonate with its automotive roots, telling a story of transformation while emphasizing durability and performance.
Utilizing a combination of synthetic fibers and natural leather, the GEL-SONOMA 15-50 ensures flexibility and comfort, making it suitable for both trail and casual wear.
Read at Yanko Design - Modern Industrial Design News
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