#asics

#asics

SK hynix is surfing the AI hype wave by setting up what it nebulously describes as a solutions biz to further exploit the hysteria. The chipmaker is already flying high on the back of booming demand for datacenters. Its share price has quadrupled in the past year as it supplies a vital component, one now in tight supply. Judging by its financials published today, the AI gravy train isn't slowing.

ASICS continues to blur the line between performance running and contemporary streetwear with the release of the GEL-NIMBUS 10.1 GORE-TEX "White/Fjord Grey." This latest iteration reimagines one of the brand's most beloved silhouettes - the GEL-NIMBUS 10 from 2008 - outfitting it with cutting-edge weatherproof technology while preserving the nostalgic design cues that defined a generation of runners. The result is a sneaker that perfectly balances heritage and innovation, offering comfort, versatility, and all-weather resilience.

This partnership bridges the gap between functional design and urban fashion, merging the performance credibility of ASICS with New Era's iconic headwear and Realtree's legendary camouflage patterns.

The Peppermint Menthol pack combines iced mint tones with neutrals for a chic, versatile look, blending athletic features with everyday wearability to master the lifestyle sneaker space.