Her recent appointment is a big step up: Berlin's art market underperforms in comparison to its cutting-edge contemporary art scene, while Basel is renowned for its central position in the global art trade.
We want to appeal to those new faces, while remaining the most important fair in the world.
Art Basel launches a new venue at the Merian riverside hotel, featuring performances, talks, and a bar that will operate 'into the late evening', aiming to refresh the fair's image.
In staid Basel, such a venture will likely be welcomed by visitors for whom art fairs are as much about conviviality as they are about collecting.
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