Admind's Employer Branding Campaign

"Admind specializes in conscious branding, creating identities that benefit from deep insight and are able to grow with new trends and unexpected market changes: brands that adapt and succeed. In this, we are market leaders, setting the benchmark for performance and high operational output in an unpredictable and ever-changing branding landscape."

"All of them were referring to Admind's values: trust, cooperation, responsibility, adventure, partnership, satisfaction, and kindness. The other common thread of all posters was colors taken from our brand identity system. Apart from that, all artists were free to interpret our values and show them in their own distinctive visual style."

"The posters constituted a dialog invitation by using the same headline "Can you see _ _ _?". They successfully fulfilled this role: during the campaign, there were four times more visits to our website. Almost 3000 people have visited its' recruitment section and we've gained over 200 new followers on Facebook."

Admind Branding & Communications, an international branding firm with offices in Kraków, Amsterdam, Odessa, Bangkok, and Zürich, created a distinctive recruitment campaign featuring custom posters designed by renowned Polish illustrators and in-house designers. Each poster incorporated Admind's core values—trust, cooperation, responsibility, adventure, partnership, satisfaction, and kindness—while maintaining visual consistency through the company's brand identity color system. Artists retained creative freedom to interpret these values through their unique visual styles. The campaign used an interactive headline format asking "Can you see _ _ _?" to engage potential candidates. The strategy proved highly effective, generating four times more website visits than typical campaigns, attracting nearly 3,000 visitors to the recruitment section, gaining over 200 new Facebook followers, and successfully recruiting several talented graphic designers.

Read at Thedrum