Email preview text is the bit of text below or next to an email's subject line that provides insight into what’s inside the email.
Most email clients show email preview text by default, making it a widely available way to connect with your subscribers and support your subject line.
Email clients typically pull preview text from the first lines of copy in your email, although some might pull it from an image ALT text.
Using tools like Litmus Email Previews allows you to see what shows up as preview text in over 100 email clients, ensuring effective communication.
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