The result? Now, you have so many customers that you often can't keep up with the demand.
Collecting email addresses from potential customers is an excellent way to grow that audience.
Pro-Tip: Personalized content always beats generic. Segment your email leads into targeted groups for maximum engagement.
Lead generation is the act of capturing new leads using webinars, lead magnets, networking, social media, etc. An individual becomes a lead once they give you their contact information and agree to be contacted.
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