Optimizing email frequency to two to three times per week significantly maximizes engagement and helps avoid overwhelming subscribers, maintaining a healthy balance that achieves desired outcomes.
Monitoring key metrics like open rates and unsubscribe rates is crucial for adjusting email frequency effectively, as these figures help marketers understand subscriber engagement and interests.
Tailoring email frequency to audience preferences through segmentation not only enhances satisfaction but also contributes to improved overall performance, ensuring that communications resonate well with different subscriber groups.
Under-emailing risks diminished brand visibility, as too few emails lead to lost engagement opportunities, causing subscribers to forget the brand or lose interest over time.
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