The most crucial part of email marketing is ensuring good deliverability rates, which depend on infrastructure, content, and sender reputation. Without them, campaigns can fail.
Email sender reputation is the score assigned by ISPs to organizations based on their email sending behavior. A better reputation increases the likelihood of successful deliverability.
If you experience issues with email inbox delivery, checking and improving your sender reputation is essential after addressing your email infrastructure.
Monitoring deliverability is a key priority for email marketers, understanding it's influenced by infrastructure, content quality, and the sender's reputation with ISPs.
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