A survey reveals that 67% of consumers feel overwhelmed by daily emails, particularly Baby Boomers, who express concerns about email fatigue more than any other age group.
Promotional offers and discounts are the most engaging email types according to consumers. 78% of respondents ranked them in their top three, with Gen Z showing a notable preference.
The findings indicate that email marketing strategies should be age-targeted, as Baby Boomers and Gen Z have distinctly different preferences regarding email frequency and type.
There is a clear preference for transactional over informational emails, with promotional content ranking highest in consumer engagement, leaving educational and company news trailing behind.
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