"The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo's new bulk sender requirements... spam threshold rates have all posed formidable obstacles for marketers." The rapid changes in email regulations by these giants require marketers to adapt swiftly to ensure their communications remain effective.
"The question I get from senders is when will Google, or Yahoo, start rejecting my messages... The bigger question is, 'Will the domain be evicted?' It takes time to build up reputation." This underlines the importance of long-term strategies for maintaining a positive sender reputation in email marketing.
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