At Litmus, we recommend pre-send testing for every new email element, especially countdown timers, due to unpredictable email client support changes.
A/B testing countdown timers allows you to determine their effectiveness in increasing urgency and conversions; have a clear hypothesis to guide your test.
Litmus Email Analytics provides insights on email performance, allowing users to track metrics like open and read rates to analyze the impact of countdown timers.
Creating a countdown timer in Litmus Personalize is user-friendly; no HTML knowledge is needed, and users have the ability to customize design elements easily.
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