Sending emails without permission is one of the riskiest things you can do in your business. People don't appreciate receiving emails they didn't sign up for, and they're likely to mark them as spam. This can quickly tarnish your reputation and hurt your deliverability. To avoid this, get explicit permission before adding someone to your email list. Use the double opt-in method where subscribers confirm their email addresses so you can be sure they'd like to get emails from you.
If your spam complaint rate looks worrisome, it's in your power to correct things and maintain good email deliverability. So, where do you start? Here are six common mistakes that could be causing your emails to be marked as spam. One such mistake is that some subscribers may find it more convenient to report your email as spam instead of unsubscribing, or others mark your emails as spam by mistake.
Large ESPs like Yahoo and Gmail have established a clear benchmark: your spam complaint rate shouldn't exceed 0.3%, with the ideal metric being 0.1%. 78% of consumers report an email as spam simply because 'it looks like spam.' Understanding these benchmarks can help you maintain your reputation and improve the engagement of your email campaigns.
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