"A survey carried out by Royal Mail found that 92% of direct mail gets opened - as opposed to only 0.12% when using email marketing."
"Direct mail lifts response rates of other channels by 450% - so an investment in DM will pay for itself across a campaign."
"Direct mail activates areas of the brain responsible for long-term memory encoding, leaving a lasting impression on recipients."
Direct mail is an effective marketing tool that reaches new customers and strengthens existing relationships. Currently, only 50% of B2B marketers utilize direct mail, presenting a significant opportunity for differentiation. Direct mail boasts a 92% open rate compared to just 0.12% for email marketing. It requires less mental effort and can increase response rates of other channels by 450%. Key principles for effective direct mail include entertaining, informing, and capturing the audience's attention to facilitate the customer journey.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]