Keep it short and sweet - aim for under 90 characters to ensure mobile users can see your whole subject line at a glance.
Personal touches win - use names and behavioral targeting to make your emails feel custom-made and boost engagement.
Get creative but stay honest - avoid spammy tactics and focus on subject lines that promise what your email actually delivers.
Crafting the perfect email subject line is like designing the cover of a best-selling novel. It needs to intrigue, inform, and entice the reader to want more.
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