An email workflow isn't just about moving an email from "idea" to "send"-it's about streamlining the entire process and alleviating the pain every marketer has felt.
While you might not have full say on the demands placed on your email marketing team, you do have a say in how your team gets things done.
Your email workflow management strategy should include elements like list growth through signup forms and various marketing automation tactics to succeed.
Building your list is the first step in creating an effective email workflow that delivers value and enhances the subscriber experience.
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