"Video in email can be an effective way to show how your products or services work, as well as add personality to your brand. However, remember that video is not supported universally, so it's crucial to include a fallback option like a thumbnail for non-supported clients."
"Polls are a great way to get a quick pulse check on what your subscribers want. They provide a low-stakes opportunity to learn more about your audience while adding interactivity to your emails, making the experience engaging."
"Add-to-cart functionality allows subscribers to explore their options without needing to click through to a landing page, which creates a more seamless checkout experience, as illustrated by Google’s interactive email example where subscribers can preview multiple selections before purchase."
"With a variety of interactive email elements to explore, the future of interactive email appears promising. Our LinkedIn survey revealed that 38% of marketers are already using it, while 39% expressed intentions to try it out."
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