5 Ways Email Marketing Can Help Nurture Strong Customer Relationships - Litmus
Briefly

Great email marketing is like relationships or new friendships. It starts with a memorable first impression, progresses with positive interactions, and culminates in a long-term commitment with mutual benefits.
Personalization in email marketing is about understanding your audience deeply, not just making sales efficiently, but showing respect and providing the best experience.
Email provides a more intimate medium compared to social media or traditional ads to personalize and connect with your audience on a deeper level.
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