Why You Should Be Tracking Customer Surplus Value
Briefly

from Harvard Business Review8 months ago
Customer Surplus Value, drawn from economics, assesses the amount customers would need to give up a product. Higher value indicates increased product worth.
Harvard Business Reviewhttps://hbr.org/2024/05/why-you-should-be-tracking-customer-surplus-value
The Net Promoter Score (NPS) is extensively used in customer feedback, linking to growth and loyalty. Customer Surplus Value offers a unique perspective.
Harvard Business Reviewhttps://hbr.org/2024/05/why-you-should-be-tracking-customer-surplus-value
Read at Harvard Business Review
#customer-surplus-value #net-promoter-score #customer-satisfaction #measure-of-value #customer-feedback-metrics
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