Many companies view data as a technology problem rather than a management problem, which leads to a systemic failure in effectively leveraging data for business outcomes.
It's time to rethink what it means to be truly data-driven by fostering a genuine culture that emphasizes data's ability to generate profit rather than just create noise.
C-level executives often mistake data as merely a status symbol instead of a necessary component for realizing tangible business gains and ROI.
The core of many failed data initiatives lies in the misconception that activity equals progress without a clear connection to costs, revenue, and user actions.
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