Fivetran has announced its acquisition of Census, positioning itself as a fully managed platform that automates and governs data movement across enterprises from initial sources to operational systems. Fivetran specializes in ETL connectors for cloud data warehouses, while Census provides reverse ETL solutions for operational system synchronization. This merger enhances functionality for both data engineers and marketing teams, especially in the era of AI, as accurate and timely data is crucial for AI applications. Details of the acquisition terms were not disclosed, but Fivetran aims to leverage dual capabilities effectively.
Fivetran’s acquisition of Census enables it to become a fully managed platform, facilitating real-time data movement across enterprises from source systems to applications.
This acquisition marks a strategic shift to integrate ETL and reverse ETL, appealing to both data engineering and marketing sectors, essential for operational efficiency.
Collection
[
|
...
]