As Publicis snaps up identity-based platform Lotame, the holdco data wars intensify
Publicis Groupe's acquisition of Lotame positions it uniquely among competitors, enhancing its leadership in first-party data and artificial intelligence capabilities.
The experimentation process revealed that the size of the table for achieving accurate kinematic modeling was pivotal, requiring precise adjustments due to variability in prior literature.
Utilizing publicly available web data in artificial intelligence (AI) using quality data aids performance and applicability of AI models, making them intelligent and responsive. Bright Data as a service can help make this happen.