The lawsuit involves allegations that Kinesso and Acxiom, entities within IPG, conspired to create a competing identity-resolution product by misappropriating Adstra's trade secrets, breaching a master data supply agreement, and making unauthorized alterations to data licensing agreements.
Adstra claims that Acxiom used its trade secrets to develop a product directly competing with Adstra's offerings, with the lawsuit detailing deceptive practices employed by senior Acxiom leadership to bypass consent for questionable demands.
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