Qualitative data analysis focuses on understanding the 'why' and 'how' behind behaviors and experiences, providing deeper insights beyond mere numbers.
Qualitative data analysis interprets meanings in non-numerical data, enabling researchers to extract themes and patterns that lead to informed decision-making.
This analysis type transforms complex feedback from customers into actionable insights, allowing businesses to understand the motivations behind customer opinions.
As a tool for researchers and analysts, qualitative data analysis reveals the stories behind metrics, highlighting the emotional aspects of human experiences.
#qualitative-data-analysis #research-methods #customer-insights #data-interpretation #human-behavior
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