Big data is transforming the business landscape, not just for giants but also for small businesses, offering crucial insights into customer behavior and preferences for optimized marketing strategies and streamlined operations.
For small businesses, the key to harnessing big data lies in smart data collection, analysis using tools like Power BI, and application of insights for tailored marketing strategies and operations.
Encouraging a data-driven decision-making culture is essential, involving utilizing insights across all organizational levels for enhanced business strategies and operations.
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