In the current volatile trading landscape, data should serve as a strategic advantage for businesses. However, a staggering 67% of CMOs report feeling overwhelmed with the challenge of managing and utilizing the vast amounts of data available. The current reality sees marketers juggling 14 or more data sources while spending excessive time trying to consolidate it rather than making insights-driven decisions. Issues arise from manual data handling leading to inaccuracies and diminished trust in data, which inhibits the development of a truly data-driven culture essential in fast-paced economic conditions.
Data should be your secret weapon, especially during a rollercoaster trading climate, but CMOs feel overwhelmed by the volume and unreliability.
Data democratization is essential but under threat; marketers juggle multiple data sources but struggle to turn that data into actionable insights.
Marketers often spend more time consolidating data than utilizing it for decisions, impacting their ability to maintain a data-driven culture.
As digitalization accelerates, the challenge lies not in having data, but rather in extracting valuable insights from a deluge of information.
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