Customer success is a business method that ensures your product meets customer needs. It's a relationship-focused approach that puts the customer first. Every customer interaction is an opportunity to increase your customer success.
Customer success strategy leads to revenue increase, customer loyalty, trust-building, stronger relationships, lower churn, and reduced acquisition costs, impacting the business positively.
By ensuring you have a customer success strategy in place, your product is well on its way to being a hit. A strategy may include brand awareness, customer acquisition, onboarding, value realization, expansion, and loyalty.
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