Amperity launches composable 'Lakehouse' CDP | MarTech
Briefly

Amperity's Lakehouse CDP combines data lake and data warehouse functionalities. It enables sharing of live data sets in open table formats, providing faster and cost-efficient data accessibility.
The Lakehouse CDP allows brands to build cross-platform data workflows without replication. It aims to ensure high-quality customer data availability across all platforms using lakehouse architecture.
Amperity's innovative approach eliminates the need for reverse ETL by introducing the Lakehouse CDP. The goal is to provide clean, accessible, and interoperable data across tools efficiently.
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