"With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition,"
Warner Bros. Discovery announced that its streaming platform, Max, will revert to the name HBO Max this summer. CEO Casey Bloys stated this name better reflects their consumer proposition and content promise. Despite a confusing branding journey with Max and HBO existing side by side, the rebranding aims to streamline user experience, as subscribers are already familiar with HBO Max. The change is anticipated to eliminate confusion for viewers searching for HBO originals.
Read at Polygon
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