Kirkland Signature, Costco's sole store brand, has remarkable success, contributing over 20% of its profits and even outselling giants like Coca-Cola. However, it hasn't been without its failures. Products like the Mango Smoothie and Light Beer have been met with significant customer backlash, leading to their discontinuation. The criticisms of failed items are highlighted in social media discussions, where fans express their disappointment. The notorious Light Beer, in particular, is often cited as an example of poor product performance, with memorable negative reviews from customers framing it as remarkably unappealing.
Light Beer was sold in 48-packs and went for $22.99, coming out at less than $0.50 per single can. It also had a fairly low alcohol content at 4.2% alcohol by volume (ABV).
Kirkland Signature is the only store brand at Costco and accounts for over 20% of the wholesaler's profits, showcasing its immense success in the retail space.
Costco fans are known for voicing their disapproval when things aren’t living up to the standard they're used to from Kirkland Signature, sparking dedicated discussions online.
The passion with which this beer is hated among customers is truly a sight to behold, with many using colorful adjectives to describe how bad it was.
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