Haliey Welch, known as the "hawk tuah" girl, is rebranding following her rise to viral fame in 2024. After launching the $HAWK cryptocurrency memecoin that quickly collapsed and triggered an SEC investigation, Welch took time off from the public eye. The investigation has since been closed with no wrongdoing found. Recently, she has expressed her desire to rebrand and clear her name, indicating that a fresh direction for her image is forthcoming.
"Anyhoo, I'm gonna go bed," Welch said as she ended a livestream on X on December 4. She wasn't heard from again until three months later.
"I'm in the middle of rebranding right now," Welch said in a recent interview with PokerNews' Connor Richards. "I've had a lot of time to think. I want to rebrand."
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