Tahini's Restaurants is a Canadian fast-casual chain that has seen remarkable growth since its founding in 2012, now boasting 62 locations. Central to their success has been the early adoption of a Bitcoin treasury strategy, which has led to over 70% of their reserves being held in Bitcoin. This strategy not only provides a competitive edge against larger chains like McDonald's and Chipotle but also stabilizes their financial footing. Innovative measures, such as Bitcoin ATMs in franchises and a dynamic media presence, have enhanced their visibility and growth prospects, allowing them to compete effectively in the fast-food marketplace.
"We just kept putting more and more money into bitcoin." Omar Hamam, CEO and co-founder of Tahini's, told Bitcoin Magazine.
"We're competing with McDonald's, and Chipotle," said Omar, adding, "...to have an advantage like that, where we have a treasury and a balance sheet strategy that puts us in a comfortable place financially... it was the best decision we've ever made for our business."
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